Making makeup easier is the mantra of New York based makeup artist Raychel Wade, Founder and Creator of CHEEK TO CHIC and La Prairie Global Colour Ambassador.

Raychel began her career as a makeup artist working behind the counter. Her charismatic personality, eye for color, skillful application and simple, yet beautiful makeup looks quickly earned her loyal clientele. Raychel quickly identified a niche in the cosmetics market for makeup application and education with a real focus on personalized attention…so she created a business that did just that!

Raychel Wade’s signature services and palpable passion for the profession has provided her with a great deal of accolades.  She was voted ‘Best Makeup Consultant’ in New York Magazine’s “Best of New York” and has been featured on the pages of Allure, InStyle, Cosmopolitan, Real Simple, O, The Oprah Magazine, Lucky and Self  to name a few.  In addition to countless beauty segments across the country, Raychel has appeared as a makeup expert on shows including The Nate Berkus Show, The Martha Stewart Show and The Dr. Oz Show.  In 2012, Raychel joined the cast of TLC’s Randy to the Rescue as the on camera makeup artist.

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