our goals is to help women look their best

About Raychel Wade

Making makeup easier is the mantra of New York based Raychel Wade, Founder and Creator of CHEEK TO CHIC and La Prairie Colour Ambassador.

Raychel began her career as a makeup artist working behind the counter. Her charismatic personality, eye for color, skillful application and simple, yet beautiful makeup looks quickly earned her loyal clientele. Raychel quickly identified a niche in the cosmetics market for makeup application and education with a real focus on personalized attention…so she created a company that did just that!

CHEEK TO CHIC was founded in January 2002 to help women conquer the vast selection of product in the market. Her signature services and palpable passion for the profession has provided Raychel Wade and CHEEK TO CHIC with a great deal of accolades as a makeup expert for countless magazines and television shows